Amur Tiger: A Revolution in Vodka Packaging

Guilherme Jardim's Award-Winning Design Breaks Conventional Boundaries

Guilherme Jardim, along with Vladimir Pospelov, Fábio Vieira, and Pedro André, were tasked with creating a vodka packaging that stood out from the crowd. The client desired a design that would appeal to a young, modern, cosmopolitan audience, and the team delivered. The Amur Tiger bottle is an embodiment of simplicity, strength, and trendiness, qualities that resonate with its target audience.

The bottle, made out of glass and painted in matte black, is adorned with golden graphics that add to its visual appeal. The design is simple yet striking, ensuring that it stands out on a shelf or a table. The dimensions of the bottle, 320 X 86 mm, further contribute to its uniqueness. The result is a cosmopolitan and eye-catching vodka bottle that is truly special.

The inspiration for this design came from the Siberian Tiger, also known as the Amur Tiger, and the simplicity and purity of Siberia. This inspiration is reflected in the design's clean lines and minimalist aesthetic. The matte black and gold color scheme further enhances the bottle's elegance, making it a perfect fit for a premium vodka brand.

The Amur Tiger bottle has been recognized for its innovative design, winning the Platinum A' Packaging Design Award in 2013. This prestigious award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism and contribute to societal wellbeing. The award is a testament to the team's creativity and dedication to pushing the boundaries of design.

Guilherme Jardim's Amur Tiger vodka bottle is more than just a container for a beverage. It's a statement piece, a conversation starter, and a testament to the power of good design. It's a perfect example of how design can transform a product and elevate a brand. And it's proof that when it comes to design, sometimes less really is more.